WHAT IS AN INFLUENCER?
An influencer is someone who is able to change an individual's thinking or behavior. To marketers, this means that they are able to persuade others to buy the brand's product. In our social media-driven world, influencers can be very powerful and effective at persuading consumers.
REACH
The reach of an influencer is usually measured by their follower and engagement count. This is how many individuals follow or subscribe to them and how often individuals view, comment, or like their posts.
CREDIBILITY
A respected influencer often has a high level of credibility among their followers. They are perceived to be knowledgable about the field which they are posting about. This makes them trustworthy to followers.
SALESMANSHIP
Respected influencers are able to communicate their points and deliver their message effectively (often in an entertaining manner). This makes them good salespeople, as they are able to communicate clearly and effectively.